TOMMY HILFIGER UNVEILS SPRING/SUMMER 2008 GLOBAL ADVERTISING CAMPAIGN

New York, NY and Amsterdam, NL (January 2008) - Tommy Hilfiger Group presents 'Carefree Confidence', the Spring/Summer 2008 global advertising campaign for the Men's and Women's Sportswear Collection. Developed by Tommy Hilfiger's in-house creative team, the concept was brought to life by celebrated photographer Dewey Nicks.

The title of the campaign - 'Carefree Confidence' - perfectly captures the spirit of the new collection. Inspired by styles of the late 60's and 70's, it updates classic designs from the golden age of American glamour - from the trench coat and the shift dress, to the navy blazer and the romantic blouse. The look is sophisticated but not high maintenance. It's about the good life, but with an understated sense of style.

The Spring 2008 advertising campaign is the latest edition in the series of National Geographic magazine inspired advertising. The past three seasons of campaigns have paid tribute to the most dramatic natural landscapes: The Yukon Territory, Monument Valley, and Olympic National Park. The Bonneville Salt Flats, Utah - Often referred to as 'The Eighth Wonder of the World' - provide the striking backdrop for the newest campaign. Stretching over 30,000 acres, this unique vista has, in modern times, become famous as the home of the Bonneville Speedway.

The campaign tells the story of two adventurers who strike out into the epic landscape of the salt flats driving their vintage sports cars. In a shift from previous campaigns, which featured groups of friends, this season's emphasis is on the couple.

"The images of this campaign juxtapose the enormity of the salt flats' emptiness with the intimacy of the couple's companionship," says Tommy Hilfiger. "The classic American motor cars evoke a bygone age, when brute strength and high speed mingled seamlessly with feminine elegance."

The campaign will break in March 2008 issues of key publications such as Vogue, Vanity Fair, W, GQ, Esquire, Elle and Details across the globe. Fashion and lifestyle magazines will mainly feature double-page spreads. In addition, outdoor campaigns will be placed in key cities, such as New York, Milan, London, and Brussels.

About Tommy Hilfiger Group
Tommy Hilfiger is a leading premium lifestyle brand and one of the largest designer apparel brands globally.  Tommy Hilfiger Group designs and markets men's and women's casual wear, sportswear, jeans, children's wear and footwear. The Group's products can be found in its network of dedicated retail stores in Europe, the United States and Canada, as well as in leading specialty and department stores throughout Europe and North America.  Through over 40 licensees, Tommy Hilfiger-branded products, including a broad array of related apparel, accessories, fragrance and home furnishings, are distributed worldwide, including in Mexico, Central and South America, Japan, Australia India, China and elsewhere throughout Asia.

TOMMY HILFIGER SPRING/SUMMER 2008 GLOBAL ADVERTISING CAMPAIGN SHOOT

Men's and Women's Sportswear

Location:
Bonneville Salt Flats, Wendover, Utah, United States

Shoot:
October 9, 2007

Photographer:
Dewey Nicks

Talent:
Male: Matthew Gordon
Female: Lindsay Ellingson

Stylist:
Mane Duplan

Hair Stylist:
Ward Stegerhook

Make-Up:
Christy Coleman

Prop Stylist:
Randall Peacock