TOMMY HILFIGER ANNOUNCES THE OPENING OF ITS FIRST FREESTANDING RETAIL STORE IN FLORENCE, ITALY

Amsterdam , The Netherlands (October, 2006) - Tommy Hilfiger Europe B.V., a wholly-owned subsidiary of Tommy Hilfiger Corporation, announced today the opening of its first freestanding retail store in Florence, Italy. Following the recent openings of Tommy Hilfiger freestanding anchor stores in Milan and Paris, the Florence store opening marks the Company’s entrance into another important European fashion city.

 

“I am so excited to open a store in Florence. In my opinion it is one of the most phenomenal fashion capitals of the world. It is not only an inspiring city, but it is also full of people who understand and appreciate fashion. It gives us a platform to introduce new product in a timely basis and live in the heart of creativity,” said Tommy Hilfiger.

 

The 500-square-meter store is located at the prestigious Piazza Degli Antinori 3D in a monument-listed building. The freestanding store will showcase Hilfiger’s brand by combining classic sportswear with contemporary details for a modern lifestyle. The store will feature men’s and women’s sportswear, tailored and Hilfiger denim for men and girls. In addition, fragrance, body products, watches, socks, handbags as well as men’s and women’s, underwear, accessories, and footwear will be sold.

 

The Florence store design will be unique within the Tommy Hilfiger global retail portfolio as it will represents a marriage of local architectural elements with modern American influences. The building’s ancient stone columns and capitals have been carefully restored to their original aesthetic and historical roots. Inside a glazed roof complements the grandeur of the main space while the floors are a combination of local stone and antique oak, inclusive of a raised center stage. Antique furniture, mirrors and chandeliers, and exclusive wardrobe fixtures are some of the details that capture both the old world and the new world of design.

 

Current freestanding stores in Europe include London, Paris, Milan, Amsterdam, Berlin, Brussels, Barcelona, Stockholm, Vienna, Zurich, St. Tropez, Istanbul, Turin, Antwerp, Munich, Athens, and Madrid, among others.

About Tommy Hilfiger Corporation

Tommy Hilfiger Corporation, through its subsidiaries, designs, sources and markets men’s and women’s sportswear, jeanswear and childrenswear. The Company’s brands include Tommy Hilfiger and Karl Lagerfeld. Through a range of strategic licensing agreements, the Company also offers a broad array of related apparel, accessories, footwear, fragrance, and home furnishings. The Company’s products can be found in leading department and specialty stores throughout the United States, Canada, Europe, Mexico, Central and South America, Japan, Hong Kong, Australia and other countries in the Far East, as well as the Company’s own network of outlet and specialty stores in the United States, Canada and Europe. 

 

For further information:

 

Abdel El Hamri

Senior Manager of European Public Relations

Tommy Hilfiger Europe B.V.

Tel: +31 (0) 20 589 5701

Abdel.Elhamri@tommy-europe.com

 

Michele Giacalone

Director of European Public Relations

Tommy Hilfiger Europe B.V.

Tel: +31 (0) 20 589 5724

Michele.Giacalone@tommy-europe.com

 

Quohnos Mitchell

Senior Director of European Public Relations

Tommy Hilfiger Europe B.V.

Tel: +31 (0) 20 589 5851

Quohnos.Mitchell@tommy-europe.com

 

Avery Baker

Executive Vice President Global Communications

Tommy Hilfiger Europe B.V.

Tel: +31 (0) 20 589 5716

Avery.Baker@tommy-europe.com

 

 

TOMMY HILFIGER STORE

  Florence, Italy

Location:

Piazza Degli Antinori 3D

50100 Florence

Italy                                         

 

Date of Opening:                                  

September 21, 2006                              

 

Store Format:                                       

Anchor store

 

Total Floor Space Area:                        

500m2 

 

Total Net Trading Area:                        

400m2

 

Store Concept:                                     

Men’s and Women’s Sportswear, HilfigerDenim,

Children’s Wear and Accessories           

 

Interior Architecture:

Tommy Hilfiger Europe B.V.

Retail – Store Development

 

Visual Design/Merchandising:

Tommy Hilfiger Europe B.V.

Retail – Visual Merchandising

 

Lighting:                                               

Ecro Lighting Nederland B.V.

 

Fixturing:                                              

Decoprojekt B.V., The Netherlands        

 

Planning & Realization:                         

RPA - London

Studio Premoli Silva - Milano