TOMMY HILFIGER ANNOUNCES THE OPENING OF ITS FIRST FREESTANDING RETAIL STORE IN PARIS, FRANCE
Amsterdam, The Netherlands (October, 2006) - Tommy Hilfiger Europe
B.V., a wholly-owned subsidiary of Tommy Hilfiger Corporation, announced today the opening of its
first freestanding retail store in Paris, France for Fall 2006. Following the 2005 openings of
Tommy Hilfiger freestanding anchor stores in Milan, Vienna and Zurich, the Paris store opening
marks the Company’s entrance into another European capital city.
"We are incredibly excited about our first Paris store on the Rue
Saint-Honoré. Paris is one of world’s most important fashion capitals and I love visiting
this beautiful city. We are thrilled to be able to provide our Parisian customers with a shopping
environment to access the complete Tommy lifestyle," states Tommy Hilfiger.
The 500-square-meter store is
located at the prestigious Rue Saint-Honoré in a restored listed building. The freestanding store
will showcase Hilfiger’s brand by combining classic sportswear with contemporary details for a
modern lifestyle. The store will feature men’s and women’s sportswear, tailored and Hilfiger denim
for men and girls.
In addition, fragrance, body products, watches, socks, handbags as well as men’s and women’s,
underwear, accessories, and footwear will be sold.
The Paris store design will be unique to the Tommy Hilfiger global
retail portfolio, representing a marriage of local architectural elements with modern American
influences. The collection will be showcased on two floors, with a more formal and sophisticated
look on the ground floor and a casual look for the basement with a dedicated Hilfiger Denim area.
The materials used are an eclectic mix of modern and vintage materials such as a new high gloss
strip-wood floor on the ground floor and an original American Antique Oak floor in the
Basement.
A contemporary sweeping staircase reflects the Parisian style and
innovative materials, such as slate stone, brushed stainless steel and leather finishes, have been
brought in to complement the surroundings. The product presentation, inspired by French
merchandising traditions, incorporates French designed furniture blended with European antiques and
the latest Tommy Hilfiger presentation fixtures.
Current freestanding stores in Europe include London, Milan,
Amsterdam, Berlin, Brussels, Barcelona, Stockholm, Vienna, Zurich, St. Tropez, Istanbul, Turin,
Antwerp, Munich, Athens, and Madrid, among others.
About Tommy Hilfiger Corporation
Tommy Hilfiger Corporation, through its
subsidiaries, designs, sources and markets men’s and women’s sportswear, jeanswear and
childrenswear. The Company’s brands include Tommy Hilfiger and Karl Lagerfeld. Through a
range of strategic licensing agreements, the Company also offers a broad array of related apparel,
accessories, footwear, fragrance, and home furnishings. The Company’s products can be found in
leading department and specialty stores throughout the United States, Canada, Europe, Mexico,
Central and South America, Japan, Hong Kong, Australia and other countries in the Far East, as well
as the Company’s own network of outlet and specialty stores in the United States, Canada and
Europe.
For further information:
Abdel El Hamri
Senior Manager of European Public Relations
Tommy Hilfiger Europe B.V.
Tel: +31 (0) 20 589 5701
Michele Giacalone
Director of European Public Relations
Tommy Hilfiger Europe B.V.
Tel: +31 (0) 20 589 5724
Quohnos Mitchell
Senior Director of European Public Relations
Tommy Hilfiger Europe B.V.
Tel: +31 (0) 20 589 5851
Avery Baker
Executive Vice President Global Communications
Tommy Hilfiger Europe B.V.
Tel: +31 (0) 20 589 5716
TOMMY HILFIGER STORE
Paris, France
Location:
368-370 rue Saint-Honoré
75001 Paris, France
Date of Opening:
Fall 2006
Store Format:
Ground Floor: app. 215 sqm
Basement: app. 353 sqm
Total Floor Space Area:
568 sqm
Total Net Trading Area:
481 sqm
Store Concept:
Men's and Women's Sportswear, Hilfiger Denim, Tailored, Licensed product & Accessories
Interior Architecture:
Tommy Hilfiger Europe B.V. Store Design
Visual Design/Merchandising:
Tommy Hilfiger Europe B.V. Visual Merchandising
Lighting:
Erco Lighting Netherlands B.V.
Fixturing:
Deco Project Netherlands
Planning & Realization:
Tommy Hilfiger Europe B.V. Store Design
RPA London
Construction Network GmbH, Dusseldorf
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