TOMMY HILFIGER 2008 SKI COLLECTION

Amsterdam, The Netherlands (January 2008): Tommy Hilfiger announced today the new 2008 Ski Collection.  Featuring designs inspired by the rigorous demands of freeride skiing, the Collection has been upgraded to use 100% Gore-Tex® in all waterproof garments.

Developed by a team of ski specialists with input from professional freeriders, the Collection delivers ultimate protection from the elements through the use of high performance materials. All waterproof garments use 100% Gore-Tex® - the lightweight, breathable fabric that guarantees to keep the wearer dry. Down jackets use Gore's Windstopper® Insulated Shell, which delivers maximum warmth and comfort in cold and windy conditions. Soft Shell pieces use Gore's Windstopper® Soft Shell, for total windproofness and maximum breathability.

All garments feature Riri Zippers, which are famous for style and functionality. Polartec® fabrics are used in the mid layers to provide the ultimate layering combination with the Gore-Tex® outerwear.  For added safety, outerwear garments incorporate Recco® Avalanche Rescue System reflectors, as recognized by more than 600 mountain rescue organizations worldwide.

The Collection is divided into three categories, each of which represents a unique combination of riding style and weather conditions.

Ride-Lite: Designed for Freestyle riding in milder spring conditions, Ride-Lite offers lightweight clothing with minimalist designs and relaxed fits for ultimate maneuverability. The ZERO jacket in ultra-light Gore-Tex® Pro Shell fabric, with subtle but distinctive Tommy details and trims, is one of the key items in this category.

Tech-Style: Tech-Style provides protection from the more extreme conditions of big mountain skiing. This range offers a variety of specialist outfits, including the Helix Gore-Tex® Soft Shell Jacket & Pant - designed in partnership with Heli-ski guides - and an All-Mountain insulated outfit in Gore Tex® Performance Shell.

Performance-de-Luxe: Performance-de-Luxe combines fashion and luxury without compromising functionality. Classic fashion styles - like the 'Silhouette' Jacket and the 'Esquire' outfit, both inspired by ski scenes from James Bond movies - and are given a performance twist by the Gore-Tex® technologies.

Best of the Alps
As part of the company's ongoing dedication to developing winter sports clothing, Tommy Hilfiger has become the official clothing partner of 'Best of the Alps' - a collective of 12 classic alpine resorts comprising Chamonix, Cortina d'Ampezzo, Davos, Garmisch-Partenkirchen, Grindelwald, Kitzbühel, Lech Zürs am Arlberg, Megève, Seefeld, St Anton am Arlberg, St Moritz, and Zermatt.
This year, Tommy Hilfiger will present a 'Best of the Alps' collection as a part of the 2008 Ski Collection. This capsule collection will feature a combination of rustic and classic styles, with both 'Best of the Alps' and Tommy Hilfiger branding.  The royalties of the collection will be donated to a charitable organization which aims to preserve high alpine environments.

Marketing Activities
Tommy Hilfiger has begun a partnership with Wucher Heli-ski in Lech-Zürs in which a Hilfiger Ski branded helicopter will be providing heli-ski service to several peaks in the Arlberg area.

ISPO Vision
The 2008 Tommy Hilfiger Ski Collection will be unveiled at the ISPO International Trade Fair in Munich, which takes place between 27th and 30th January 2008. The company's stand will be located in Hall A4, ISPOVISION Stand 302.

The Tommy Hilfiger Group
Tommy Hilfiger is a leading premium lifestyle brand and one of the largest designer apparel brands globally.  Tommy Hilfiger Group, through its subsidiaries, designs, sources and markets men's and women's casual wear, sportswear, jeans, children’s wear and footwear. The Group's products can be found in its network of dedicated retail stores in Europe, the United States and Canada, as well as in leading specialty and department stores throughout Europe and North America.  Through over 40 licensees, Tommy Hilfiger-branded products, including a broad array of related apparel, accessories, fragrance and home furnishings, are distributed worldwide, including in Mexico, Central and South America, Japan, Australia India, China and elsewhere throughout Asia.