TOMMY HILFIGER AND SONY BMG UNVEIL TOMMYTV, A NEW ONLINE GLOBAL MUSIC TV CONCEPT

TommyTV, which goes live today, builds on the existing success of The Hilfiger Sessions, a series of established and successful music events.  The Hilfiger Sessions feature high profile artists playing with new and upcoming talent in intimate gigs in cities around the world, with recent Sessions taking place in Madrid, Berlin and Amsterdam hosted by artist such as Wyclef Jean and Kelly Rowland.

The live recordings of The Hilfiger Sessions form the centrepiece of TommyTV, allowing music fans to enjoy exclusive content and experience the thrill of live musical performances via unprecented online video presentation. TommyTV features:

• Exclusive content from the global Hilfiger Sessions concerts.
• Exclusive artist interviews and backstage footage.
• The chance to discover new music talent or for new artists to be discovered through the Hilfiger Auditions.

Tommy Hilfiger said: "I have always been inspired by music and our Company was one of the first to truly fuse fashion and music through a variety of initiatives.  The launch of TommyTV takes our musical heritage to the next level by offering the exclusive Hilfiger Sessions performances to a wider audience. With Sony BMG as our partner, we are thrilled to be at the forefront of bringing music and fashion together with the latest technological and online innovations."

Fred Gehring, CEO Tommy Hilfiger Group, said: "We first started the Hilfiger Sessions' concerts out of our love for live music and a pure desire to support upcoming talent. The Sessions grew to develop major followings in cities across Europe, and we have been actively seeking ways to bring the amazing spirit of these live evenings to a broader audience. We are extremely excited to unveil TommyTV as a highly innovative new platform which will inspire and extend the Sessions as well as strengthening our brand’s commitment to its heritage of music," commented Fred Gehring.

Maarten Steinkamp, CEO Sony BMG Europe, said: "Great live music provides an audience with a truly unique shared experience, and the partnership of SONY BMG and Tommy Hilfiger, on TommyTV, allows an even wider audience to enjoy that excitement. In a digital age we are looking for innovative and engaging ways to bring our excellent content to our customers, TommyTV will give online exposure to a wide range of popular and established Sony BMG artists, as well as a vibrant mix of new and upcoming talent."

The TommyTV online experience
Alongside featuring globally renowned superstars and up and coming new talent, TommyTV will also offer music fans many other community and interactive options. The multimedia platform will stream across four segments, utilizing state-of-the-art Papervision3D technology to further enhance the online viewing experience.

Sessions

• Unique live clips
• Exclusive backstage footage (rehearsals, interviews)
• Session photos
• Information on upcoming sessions

Auditions

• A new channel for new and upcoming talent
• The ability to upload your own music
• Competitions

Artists

• Premium content from SONY BMG's archives
• Including live performances and interviews with artists

My TommyTV

• Create playlists of your favourite TommyTV clips
• Manage your own account
• Subscribe to a regular news update

The Hilfiger Sessions
Now in its third year, The Hilfiger Sessions have enabled a fashion and music-loving audience to enjoy an electrifying mix of music styles and cultures in an intimate atmosphere. Founded in Amsterdam, The Hilfiger Sessions - an ongoing series of jam sessions coupling established and local and new - have grown into a European phenomenon. The launch of the TommyTV online experience will bring the Sessions to an even wider audience.

Partnerships
Launched by Tommy Hilfiger, Fred Gehring, CEO Tommy Hilfiger Group and Maarten Steinkamp, CEO Sony BMG Europe, TommyTV is a strategic and creative collaboration that offers premium channel content featuring internationally successful Sony artists and emerging talent. The exclusive partnership with Sony BMG Europe - the second largest record company in the world - also brings unique live and previously unavailable material from Sony artists to TommyTV. The TommyTV concept and online platform has been designed and developed by cross media architects Media Republic (www.mediarepublic.com). Tommy Hilfiger and Sony BMG have also partnered with YouTube? and Joost? in order to feature TommyTV content in online communities around the world.

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Note to editors:

Tommy Hilfiger
A native of Elmira, NY, Tommy Hilfiger is one of the most successful fashion designers of his generation. His first signature menswear collection was launched in 1985 to massive acclaim. Since then, the Tommy Hilfiger brand has expanded to produce womenswear, jeanswear, childrenswear, related licensed products, fragrance, and home collections.  The recipient of numerous awards - including GQ's Man of the Year 1998 and CFDA Menswear Designer of the Year 1995 - he is also a noted philanthropist, with his own charitable organisation, The Tommy Hilfiger Corporate Foundation.

Fred Gehring
CEO Tommy Hilfiger Group, Fred Gehring has over 25 years of international business experience. A graduate of Nijenrode Business School in Breukelen, the Netherlands, he began his career with Ceteco in the Netherlands and Honduras. Periods working in Hong Kong and New York followed, before a return to Europe in 1988 to join Polo Ralph Lauren. Since 1997, he has held the post of CEO of Tommy Hilfiger Europe. After the sale of Tommy Hilfiger Corporation to Apax Partners in May, Fred Gehring took over as CEO and President of Tommy Hilfiger U.S.A., Inc. as well as CEO of Tommy Hilfiger Group. He has retained his role as CEO of Tommy Hilfiger Europe B.V. as well. Fred is also an accomplished musical artist, who released his debut CD - 'Songs from the Blue Room' - in 2003 on Universal Records.

Maarten Steinkamp
Maarten Steinkamp is the head of Sony BMG's Continental European division - the company's largest international division.  Having begun his career as a journalist, Steinkamp joined BMG/Bertels in 1988. Since then he has held a string of international positions, including heading BMG International in New York until the company's 2004 merger with Sony. Today, his regional team - which operates in over 20 markets - overlooks all aspects of content creation, exploitation and facilitation as well as all new business developments like digital, TV, live/concert, branded entertainment and endorsements/sponsorships.

For more information on The Hilfiger Sessions please visit www.tommytv.com