TOMMY HILFIGER LAUNCHES INTERACTIVE WEBSITE DESTINATION, DREAMINGABOUTYOU.COM WHICH POSES THE QUESTION, “WHAT DO YOU DREAM ABOUT?”

NEW YORK, NY (February 19, 2008) – Fragrance-loving dreamers looking to share their dreams or get inspired to make them come true have a new destination:

Dreamingaboutyou.com .

The site goes live on February 19 ^TH and is in collaboration with the launch of the new women’s fragrance, Dreaming Tommy Hilfiger. A fragrance concept inspired by the luxurious feeling of escaping into a fantastical dream, Dreaming Tommy Hilfiger hit stores earlier this month.

As visitors log onto dreamingaboutyou.com they will be enveloped in beautiful imagery as well as song. Jason’s Rowe’s song, “The Dreaming” which is also featured in the TV commercial, was written especially for this fragrance.

Visitors to the website will also find:

Dream Expert – Dreams are the product of our imagination and creativity. So what do you dream about? Dreamingaboutyou.com includes an interactive, exploratory experience where dreamers will be able to submit their dreams to Craig Webb for the opportunity for a personal interpretation. Each week three dreams will be chosen to be featured on the site. In addition, one day a month, visitors will have the opportunity to make an appointment to have Craig interpret their dream live over the phone. This feature will go live in March 2008.

Dream Interpreter – For visitors whose dreams are too personal to share with the world, they will be able to use the dream interpreter. A special feature in this section, which will be available in March 2008, allows visitors to forward their dream interpretation to a friend.

Dream Confession – The question here is, “Who do you dream about?” This feature allows visitors to confess their dreams to the object of their desire in the form of an e-card.

Behind-the Scenes Footage – See an insiders look of the making of the fragrance advertising campaign with model Mona Johansson, the face of Dreaming Tommy Hilfiger. The Dreaming TV Commercial will also be streamed online.

Downloadable “goodies” include computer backgrounds and wallpaper.

Dreaming Collection – Dare to Dream. Tempting and seductive, Dreaming Tommy Hilfiger is a light, fruity floral brimming with exotic flowers and succulent fruits. The combination of notes in Dreaming takes the senses on a journey. White Peach, Tuberose and Freesia are found at the heart of the fragrance. The collection includes a parfum, eau de parfum, smoothing body lotion, sensuous body wash, rollerball/lipgloss duo and a solid perfume pendant.

Dreaming Tommy Hilfiger launched this month and is available in Macy’s and in all Tommy Hilfiger retail stores.

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Dreaming Tommy Hilfiger Collection

Dreaming Tommy Hilfiger

The parfum, a first for Tommy Hilfiger Toiletries, will be housed in a rich fabric box with a Dream interpretation dictionary. In addition, there is a beautiful charm that dangles on the neck of the bottle.

Dreaming Tommy Hilfiger Body Lotion
6.7 oz/200ml $30.00

Silky and lightweight, Dreaming body lotion glides beautifully over the skin. This quick absorbing formula revives the look of your skin leaving a gorgeous sheen on the body. Skin feels ultra smooth, soft and hydrated. The lotion lends itself perfectly for layering with the Dreaming fragrance, helping to extend the wear of the fragrance.

Dreaming Tommy Hilfiger Sensuous Body Wash
6.7 oz/200ml $26.00

A luxurious rich and creamy body wash scented with the Dreaming fragrance has a creamy whipped texture that lightly lathers to provide gentle cleansing. Its emollient lather rinses easily and leaves the skin conditioned, soft and refreshed.

Limited Edition Dreaming Lipgloss/Rollerball Duo    
5ml/4.6ml $20.00

Dreaming Tommy Hilfiger, in a portable rollerball form, is conveniently paired with a sheer, cherry-tinted lip gloss that cushions the lips and saturates them with pure shine. The color is subtle and natural looking which makes the product appropriate for all skin tones and contains a delicious peach/berry flavor. This gloss with edp rollerball combination is a great companion for the woman on the go who wants a quick touch-up.

Limited Edition Dreaming Solid Perfume Pendant
3g $45.00

This collectable, long-lasting solid perfume pendant is packaged in a beautiful silver-plated compact with a magnetic snap and features a signature Tommy Hilfiger pattern on the lid. It is portable and ultra convenient.

The Tommy Hilfiger Group
Tommy Hilfiger is a leading premium lifestyle brand and one of the largest designer apparel brands globally. Tommy Hilfiger Group, through its subsidiaries, designs, sources and markets men's and women's casual wear, sportswear, jeans, children’s wear and footwear. The Group’s products can be found in its network of dedicated retail stores in Europe, the United States and Canada, as well as in leading specialty and department stores throughout Europe and North America. Through over 40 licensees, Tommy Hilfiger-branded products, including a broad array of related apparel, accessories, fragrance and home furnishings, are distributed worldwide, including in Mexico, Central and South America, Japan, Australia India, China and elsewhere throughout Asia.

Since 1995, Tommy Hilfiger Toiletries has produced fragrances and body products that reflect the all-American lifestyle themes of designer Tommy Hilfiger. It is part of The Aramis and Designer Fragrance division of The Estée Lauder Companies, which creates and markets fine and designer fragrances and skin care. The Estée Lauder Companies is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance, and hair care products.