Amsterdam, The Netherlands (November 1st, 2007) - Tommy Hilfiger Europe announced today the opening of a new freestanding Sportswear Store in Birmingham, UK. The store opening marks the Company's first freestanding Anchor Store in Birmingham, UK.
Located at Unit SU514, Middle Mall, Bullring, Birmingham, the 202-square meter store will stay true to Hilfiger's brand that combines contemporary details for a modern lifestyle, showcasing Men's and Women's Sportswear and Men's Hilfiger Denim. Accessories, men's underwear, sunglasses, watches, bags & fragrances will also be sold throughout the store.
The store design is an evolution of the current Sportswear concept with refined detailing on fixtures, reflecting a more contemporary twist.
Current freestanding stores in Europe include London, Paris, Milan, Amsterdam, Berlin, Madrid, Barcelona, Stockholm, Brussels, Vienna, Zurich, St. Tropez, Istanbul, Antwerp, Athens and Munich, among others.
Tommy Hilfiger Group
Tommy Hilfiger Group, through its subsidiaries, designs, sources and markets men's and
women's sportswear, jeanswear and childrenswear. The Company's brands include Tommy Hilfiger and
Karl Lagerfeld. Through a range of strategic licensing agreements, the Company also offers a broad
array of related apparel, accessories, footwear, fragrance, and home furnishings. The Company's
products can be found in leading department and specialty stores throughout the United States,
Canada, Europe, Mexico, Central and South America, Japan, Hong Kong, Australia and other countries
in the Far East, as well as the Company's own network of outlet and specialty stores in the United
States, Canada and Europe.
TOMMY HILFIGER STORE
Birmingham, UK
Location:
Unit SU514, Middle Mall
Bullring, Birmingham, B5 4BE, UK
Date of Opening: Thursday, November1st, 2007
Store Format: Sportswear on ground floor
Total Floor Space Area: 202m2
Total Net Trading Area: 151m2
Store Concept: Men's wear including Hilfiger Denim, Women's wear, Accessories, Men's underwear, Sunglasses, watches, bags & fragrances
Interior Architecture: TH Europe/RPA Vision, London
Visual Design/Merchandising: TH Europe
Lighting: Erco Lighting BV
Fixturing: Decoprojeckt NL
Planning & Realization: RPA Vision/Transform Shopfitting
For further information:
Dominique Schal
European Communications Manager
Tommy Hilfiger Europe B.V
Tel: + 31 (0) 20 589 5707
Dominique.Schal@tommy.com
Abdel El Hamri
Director of European Communications
Tommy Hilfiger Europe B.V.
Tel: +31 (0)20 589 5701
Abdel.Elhamri@tommy.com
Quohnos Mitchell
Vice President of European Communications
Tommy Hilfiger Europe B.V.
Tel: +31 (0) 20 589 5851
Quohnos.Mitchell@tommy.com
Avery Baker
Executive Vice President Global Marketing and Communications
Tommy Hilfiger Europe B.V.
Tel: +31 (0) 20 589 5716
Avery.Baker@tommy.com