TOMMY HILFIGER CORPORATION UNVEILS NEW FRAGRANCE ADVERTISING CAMPAIGN TO CELEBRATE 10-YEAR ANNIVERSARY OF TOMMY AND TOMMY GIRL

Tommy Hilfiger Corporation launches a new advertising campaign to promote the new tommy 10 and tommy girl 10 fragrances. This campaign brings to mind the sense of opportunity and freedom associated with a cross country journey and continually reinforces the brand’s heritage, which is deeply rooted in the American lifestyle. Photographed by the renowned Dewey Nicks, the campaign features two new fresh faces, model Parker Gregory of Click Models and Esti of Select Models.

Shot on location at Montana de Oro State Park in Los Osos, CA, the campaign captures a young couple setting off on an excursion in a classic American car. A bright blue sky, wide-open road and a vast landscape is the setting. The mood is inviting, romantic and nostalgic for all things American. The images tell a story of a young man and a young woman and their rite of passage into adulthood. 

His dream has no deadlines. Her journey has no boundaries.

"With this new campaign, we wanted to focus on the relationship between the couple and the fragrance, tying in the concept of an uncharted excursion. The masterbrand visual, which features an intimate shot of models Parker and Esti, draws the viewer in for an emotional connection. The campaign captures a sense of adventure and youthfulness, conveying that the journey is about the ride, not the destination. It’s fresh, modern and sensuous," stated Marc Benhamou, Senior Vice President, Global Creative Director, Aramis and Designer Fragrances. 

"I was thrilled to shoot the campaign for tommy 10 and tommy girl 10 after having worked with the Tommy Hilfiger brand for the very first fragrance advertising campaign for tommy and tommy girl. My history with the brand allowed me to draw upon those experiences and inject freshness into the visuals so they have a modern-day appeal. However, the heritage of the brand and the all-American lifestyle that Tommy Hilfiger embodies are still evident throughout the whole campaign," said Dewey Nicks. 

There will be three new advertising images; single shots of Parker and Esti for the respective tommy 10 and tommy girl 10 advertisements and a master brand-visual that features Parker and Esti together. The new campaign will be unveiled nationally in print publications in the fall of 2006 and will coincide with the September 2006 launch of the new tommy 10 and tommy girl 10 fragrances. 

Since 1995, Tommy Hilfiger Toiletries has produced fragrances and body products under licenses that reflect the all-American lifestyle themes of designer Tommy Hilfiger. Its is part of The Aramis and Designer Fragrance division of the Estée Lauder Companies, which creates and markets fine and designer fragrances and skin care. The Estée Lauder Companies is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products.

About Tommy Hilfiger Corporation
Tommy Hilfiger Corporation, through its subsidiaries, designs, sources and markets men’s and women’s sportswear, jeanswear and childrenswear. The Company’s brands include Tommy Hilfiger and Karl Lagerfeld. Through a range of strategic licensing agreements, the Company also offers a broad array of related apparel, accessories, footwear, fragrance, and home furnishings. The Company's products can be found in leading department and specialty stores throughout the United States, Canada, Europe, Mexico, Central and South America, Japan, Hong Kong, Australia and other countries in the Far East, as well as the Company's own network of outlet and specialty stores in the United States, Canada and Europe.  

For further information:
Tommy Hilfiger Toiletries
K'era Morgan
212.572.5452