TOMMY HILFIGER LAUNCHES GLOBAL AD CAMPAIGN, BRINGING CELEBRITY EUROPEAN FOOTBALLER AND TRENDSETTER THIERRY HENRY TO U.S.

Campaign Supports Fall 2007 Limited-Edition Thierry Henry Capsule Collection

New York, NY / Amsterdam, NL (July 30, 2007) - Tommy Hilfiger Group announced today the launch of the fall 2007 advertising campaign starring European footballer, international sports sensation and global brand ambassador Thierry Henry will break in the United States in October - the next leg of the Company’s global ad campaign which will also debut in Europe, Asia and South America. The campaign coincides with the U.S. retail rollout of a limited-edition "Capsule Collection" of tailoring (suiting), sportswear, underwear and footwear, inspired by Henry's signature style. All profits from the Capsule Collection will be donated to 'THe One 4 All Foundation', Thierry Henry's official charity initiative, dedicated to promote projects against racism and social inequality.

The striking, bold print campaign, shot in London by renowned fashion photographer Nathaniel Goldberg, captures the relaxed elegance and debonair of the famed French forward and the Capsule Collection he inspired - a Collection of tailoring (suiting), men's sportswear, formal footwear and underwear geared toward discerning, fashion-conscious men. The ads will break nationally in print, and the Capsule Collection will be sold at Tommy Hilfiger's flagship store in Soho, New York City beginning in October.  The Capsule Collection will also be sold at select Tommy Hilfiger stores worldwide.

The U.S. roll out marks the latest destination for the milestone campaign at a time when the stateside marketability of international footballers like Henry and local popularity of the sport of football (soccer) are at their peak - particularly among young male sophisticates, the core demographic for the Capsule Collection and the Tommy Hilfiger label overall.

"Thierry Henry, our global brand ambassador, is the utter personification of the Tommy Hilfiger label and an ideal subject for an inspired line of our clothing," says Tommy Hilfiger. "He is known the world over as cool, elegant and refined on and off the field and is a natural fit for our global campaign.  Henry and his striking ads will impact our U.S. audience and fashion lovers across the world."

The Capsule Collection, made with sophisticated, rich fabrics and a tonal color palette of grey, black and brown, is adorned with signature design twists and details characteristic of Tommy Hilfiger. Other Collection items feature a collegiate emblem based around Thierry's jersey number, 14, and are infused with a sense of sport and style through the selection of fabrics, treatments and detailing. The Collection is an important design benchmark for the brand and highlights Tommy's unique themes of simplicity and elegance.

"I am delighted to be the global ambassador for the Tommy Hilfiger label and am thrilled that this ad campaign is debuting in the United States," remarked Thierry Henry. "I have no doubt that this signature collection will resonate with fans of Tommy Hilfiger designs and help to raise awareness and funds for the aims of my Foundation. I hope it draws even more of the country's attention to the popularity of international soccer."

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Contacts:

Marybeth Schmitt
Senior Vice President, Communications
Tommy Hilfiger U.S.A, Inc.
212-548-1952
MSchmitt@tommy-usa.com

Alex Spritzer
Director, Public Relations
Tommy Hilfiger U.S.A, Inc.
212-548-1343
ASpritze@tommy-usa.com

Jennifer Fruzzetti
Manager, Corporate Communications
Tommy Hilfiger U.S.A, Inc.
212-548-1762
JFruzzetti@tommy-usa.com